Towards the company, within the market Phone Number List itself and within the company itself. Flows made dramatically more intense and critical by the development of Digital Technologies. Communicating Green Values: new skills sought Making Green and sustainability an element of value to communicate is not easy. First of all because it must be Phone Number List communicated correctly and consistently at several levels: Brand and Operational . Then, it should not be forgotten that the concept of sustainability is not appealing to everyone without distinction: thus, non-trivial messages are adopted, calibrated on the particular Phone Number List target; inserted in the "right" (most effective) point of the purchasing process customer journey.
Finally, avoid telling untrue things! All this requires Phone Number List specific skills , of a professional and organizational nature. The first concerns the multi- channel and the 4 directions to ensure consistency, quality and effectiveness of the Phone Number List messages along the various channels. Then there is organizational competence, which requires knowing how to coordinate the various activities sometimes assigned to different company Phone Number List functions. A final point concerns the need to measure communication results (metrics) . I do not intend to enter into the measurement criteria or the related technicalities, but I would like to recall the need for involvement at the management level.
To avoid the implementation of systems, often elaborate, that are not Phone Number List internalized by limiting the effectiveness of corrective interventions or, worse, giving rise to misunderstandings between professionals Phone Number List and managers. * by Franco Giacomazzi Franco Giacomazzi was a long-time professor of Marketing at the Milan Polytechnic Phone Number List Franco Giacomazzi was Professor of Industrial Marketing at the School of Management of the Politecnico di Milano until 2016. Former Professor of Marketing at the Faculty of Design of the Politecnico and the MIP - Politecnico as well as of Economics and Business.