Communication plays a key role in informing about the social impact of Fax Lists your brand. However, recent research shows that the sustainability communication of companies is far from in order. As a result, consumers question the company's intentions. This article describes the five conditions for a Fax Lists credible sustainability promise. Among 1,001 respondents, research by market research agency Market Fax Lists Response and b-open , in collaboration with IVRM Reputatie, shows that consumers rate companies' sustainability communication as insufficient. More than half (52%) of th.
Dutch often find the promises about the sustainability of a Fax Lists product implausible. About two-thirds (67%) believe that companies' sustainability policies are generally unclear. There is still a lot to gain for marketing communication professionals by communicating transparently about Fax Lists sustainable business and by better substantiating promises. figure Figure 1: Degree of agreement of the Dutch (n = 1001) with statements about the sustainability policy of companies and the communication about this Figure 2 Figure 2: The Fax Lists most important aspects of a sustainability promise according to the Dutch (n = 1001).
Based on the answers to the question of what a sustainability Fax Lists promise must meet (see figure 2), five conditions emerge for credible sustainability communication. Sustainability promises must: 1. Being backed up with facts Do not only tell about your ambitions and vision, but also show which Fax Lists products or activities contribute to sustainability or what the results have been achieved. Last year, a European Union survey found that more than half of online retailers provide no supporting evidence for their sustainability claims . This puts Fax Lists organizations that warn consumers to be critical of such claims, such as the Consumers.